Successful A/B testing takes more than changing a button from red to green. It’s a longer process that pays amazing dividends over time. However, when you’re starting out, there are low-hanging fruit—easy tests that could make a meaningful impact on your conversions for little effort.
You may be familiar with the concept of a call-to-action (CTA). It’s a sentence, link, or button that leads visitors to complete some action—preferably one that results in your company earning money. There’s no shortage of conversion optimization articles out there that promise insane improvements
When I was young and eager to make use of my newly acquired design skills, I searched for freelance gigs online. I thought highly of my skills, and got annoyed by the low prices some companies were offering for design work. One particular low-ball offer offended me so much
The fate of many startups depends almost entirely on one conversion point: When a visitor becomes a user. All too often, this pivotal role falls on the shoulders of a pitifully generic “sign up” button that’s lucky to get even a minute of consideration during development. If you take
As a founder or member of an early stage startup, you know you should be talking as much as possible with your potential customers. You know speaking directly with your potential customers will teach you more than an entire week of brainstorming with the smartest people in the business. You
TL;DR - I spent five years earning a side income by drawing and selling cartoons to magazines, mostly of various animals in business suits. I found the cartooning industry to be old-fashioned and inefficient. So I’m building a product to disrupt the industry and help cartoonists make more
