Does your company rely on web forms to generate users, customers, or leads? Ever wished you could capture additional information such as how the visitor found you, what referral code they used, or what marketing campaign brought them there? Having that data can help you see, track, and analyze which marketing campaign, referral link, promo … Continue reading See Where Web Leads Come From: Save URL Parameters in Forms
This is a story of how a software company was able to start a conversation with 8x more of their users by cutting the length of their emails by 90%. You could set up a test of this method in less than an hour.
Too many software companies and startups treat their blog as a personal journal, startup diary, a place for release notes, or an intern project. If that’s you, stop it. You’re missing a huge opportunity to: Get more leads, users, or customers Get more fans and evangelists Get more job applicants (if you’re hiring) Successful software companies know … Continue reading Your Software Company’s Blog is Not a Journal
This is a culmination of my thoughts on the issue of wasting money on online advertising, spurred by an article on the uselessness of traffic from Google AdWords and Facebook Ads. In the article, the author concludes that “Google [AdWords] and Facebook [Ads] traffic is 90% useless,” because: Every 9 of 10 visitors from ads … Continue reading Why Ad Campaigns Fail
If you’re like any of my clients, you need to generate high-quality leads to fill your sales pipeline and grow your company. You can spend money on contact lists and outbound sales teams, or you can sit back while the leads come to you. How? With resource landing pages and your WordPress site.
Bad advice is everywhere, especially in marketing. Reading and keeping up with marketing advice is overwhelming because there’s so much of it, and so much of it is awful. While professional marketers and consultants eventually build up the experience to discern the junk from the gems, everyone else risks losing considerable amounts of time and money by … Continue reading Bad Marketing Advice
I used to dread setting up email automation and email campaigns. Why? Because before a single sales or marketing email could be sent, it needed a design. In my attempt to sidestep this time-consuming process, I learned that plain emails not only save time but work better.
How to get B2B customers using LinkedIn ads. The web is supposed to help us do more with less. We can email everyone we know with a few clicks, find anything we need within seconds, and learn something new within a few minutes. Yet when it comes to using the web for getting more customers at a faster rate and with … Continue reading How to Use LinkedIn Sponsored Content to Get Sales Leads
A common question I hear about A/B testing is whether to test small changes or big changes. My answer, almost always, is “test big changes.” There’s an immediate follow-up question: “But if I test a big change and it wins/loses, how will I know exactly what made it win/lose?” Who cares what made it win?! Take pleasure from the improvement … Continue reading Should You A/B Test Small Changes or Big Changes?
Some junior staff member of The New Yorker once suggested they start printing their famous black-and-white cartoons in color. This really pissed off Sam Gross, a veteran cartoonist for the New Yorker, who responded: “There’s nothing funny about the color red!”