Notes on B2B Software and AI Startup Growth

Subscribe to get updates about future posts.

Readers’ Favorites

Everything

Aug, 2020 You Don't Need to Create a Category
May, 2020 Bits of Consulting Advice
Apr, 2020 Webinars as Lectures
Mar, 2020 Simple Systems Have Less Downtime
Oct, 2019 When AWS, Azure, or GCP Becomes the Competition
May, 2019 Doing Something Stupid
Apr, 2019 AI is All Natural: What to Do About Ambiguous Labels
Feb, 2019 Bad Words for Describing Software Products
Dec, 2018 Year in Review: My Fifth Year of Consulting
Nov, 2018 Make Buyers Want to Pay
Aug, 2018 Choosing Your First Marketing Hire
Apr, 2018 Think Out Loud
Apr, 2018 The Joy of Troubleshooting
Apr, 2018 Get Customers from Quora
Feb, 2018 Commit to a System
Jan, 2018 Selling Software to Snake Charmers, and Other Mistakes
Dec, 2017 Clarity is Underrated
Oct, 2017 Reject the First Ideas
Oct, 2017 Progression
Oct, 2017 Dishonest Customer Logos
Sep, 2017 SEO for B2B in 300 Words
Jul, 2017 Get URL + UTM Parameters with Javascript (Easy!)
May, 2017 To Get More Replies, Say Less
Mar, 2017 Your Software Company's Blog is Not a Journal
Jan, 2017 Why Ad Campaigns Fail
Dec, 2016 How to Capture Leads with Resource Landing Pages and WordPress
Oct, 2016 Bad Marketing Advice
Jun, 2016 Don't Design Your Emails
Jun, 2016 How to Use LinkedIn Sponsored Content to Get Sales Leads
Apr, 2016 Should You A/B Test Small Changes or Big Changes?
Apr, 2016 There's Nothing Clickable About the Color Red
Feb, 2016 A Reminder to Talk to Your Audience
Dec, 2015 It Pays to Have a Marketer Who Codes
Nov, 2015 Should You Hire a Freelancer or a Consultant?
Oct, 2015 How to Find Consulting Clients
Jul, 2015 The First Question to Ask Trial Users
Jun, 2015 Lessons from Opticon 2015: Conversion Optimization Blew Up, What's Next?
Feb, 2015 How to Take Customers from Competitors with Alternative SEO Pages
Dec, 2014 How to Find Quick Wins in A/B Testing
Sep, 2014 Forget Calls-to-Action, Focus on Obvious Next Steps
Aug, 2014 Designers Who Don't Talk Like Designers Get Hired
Jul, 2014 This Ugly Ad Saved My Business
Jun, 2014 Stop Asking Me to "Sign Up"
May, 2014 Usability Testing is Easier Than You Think
Mar, 2014 Creating a New Business Model for Cartoonists