Notes on B2B Software and AI Startup Growth

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1. Simple Systems Have Less Downtime
2. When AWS, Azure, or GCP Becomes the Competition
3. Choosing Your First Marketing Hire
4. How to Find Consulting Clients

Everything

• May, 2020 Bits of Consulting Advice
• Apr, 2020 Webinars as Lectures
• Mar, 2020 Simple Systems Have Less Downtime
• Oct, 2019 When AWS, Azure, or GCP Becomes the Competition
• May, 2019 Doing Something Stupid
• Apr, 2019 AI is All Natural: What to Do About Ambiguous Labels
• Feb, 2019 Bad Words for Describing Software Products
• Dec, 2018 Year in Review: My Fifth Year of Consulting
• Nov, 2018 Make Buyers Want to Pay
• Aug, 2018 Choosing Your First Marketing Hire
• Apr, 2018 Think Out Loud
• Apr, 2018 The Joy of Troubleshooting
• Apr, 2018 Get Customers from Quora
• Feb, 2018 Commit to a System
• Jan, 2018 Selling Software to Snake Charmers, and Other Mistakes
• Dec, 2017 Clarity is Underrated
• Oct, 2017 Reject the First Ideas
• Oct, 2017 Progression
• Oct, 2017 Dishonest Customer Logos
• Sep, 2017 SEO for B2B in 300 Words
• Jul, 2017 Get URL + UTM Parameters with Javascript (Easy!)
• May, 2017 To Get More Replies, Say Less
• Mar, 2017 Your Software Company's Blog is Not a Journal
• Jan, 2017 Why Ad Campaigns Fail
• Dec, 2016 How to Capture Leads with Resource Landing Pages and WordPress
• Oct, 2016 Bad Marketing Advice
• Jun, 2016 Don't Design Your Emails
• Jun, 2016 How to Use LinkedIn Sponsored Content to Get Sales Leads
• Apr, 2016 Should You A/B Test Small Changes or Big Changes?
• Apr, 2016 There's Nothing Clickable About the Color Red
• Feb, 2016 A Reminder to Talk to Your Audience
• Dec, 2015 It Pays to Have a Marketer Who Codes
• Nov, 2015 Should You Hire a Freelancer or a Consultant?
• Oct, 2015 How to Find Consulting Clients
• Jul, 2015 The First Question to Ask Trial Users
• Jun, 2015 Lessons from Opticon 2015: Conversion Optimization Blew Up, What's Next?
• Feb, 2015 How to Take Customers from Competitors with Alternative SEO Pages
• Dec, 2014 How to Find Quick Wins in A/B Testing
• Sep, 2014 Forget Calls-to-Action, Focus on Obvious Next Steps
• Aug, 2014 Designers Who Don't Talk Like Designers Get Hired
• Jul, 2014 This Ugly Ad Saved My Business
• Jun, 2014 Stop Asking Me to "Sign Up"
• May, 2014 Usability Testing is Easier Than You Think
• Mar, 2014 Creating a New Business Model for Cartoonists