Notes on B2B Software and AI Startup Growth
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- Simple Systems Have Less Downtime
- When AWS, Azure, or GCP Becomes the Competition
- Choosing Your First Marketing Hire
- How to Find Consulting Clients
Everything
- Being Swamped is Normal and Not Impressive
- Signups Shmainups
- The First Pancake
- I Changed My Mind About Product-Led Growth
- I am Joining Pinecone
- Looks vs Results
- No New Categories
- Bits of Consulting Advice
- Webinars as Lectures
- Simple Systems Have Less Downtime
- When AWS, Azure, or GCP Becomes the Competition
- Doing Something Stupid
- AI is All Natural: What to Do About Ambiguous Labels
- Bad Words for Describing Software Products
- Year in Review: My Fifth Year of Consulting
- Make Buyers Want to Pay
- Choosing Your First Marketing Hire
- Think Out Loud
- The Joy of Troubleshooting
- Get Customers from Quora
- Commit to a System
- Selling Software to Snake Charmers, and Other Mistakes
- Clarity is Underrated
- Reject the First Ideas
- Progression
- Dishonest Customer Logos
- SEO for B2B in 300 Words
- Get URL + UTM Parameters with Javascript (Easy!)
- To Get More Replies, Say Less
- Your Software Company's Blog is Not a Journal
- Why Ad Campaigns Fail
- How to Capture Leads with Resource Landing Pages and WordPress
- Bad Marketing Advice
- Don't Design Your Emails
- How to Use LinkedIn Sponsored Content to Get Sales Leads
- Should You A/B Test Small Changes or Big Changes?
- There's Nothing Clickable About the Color Red
- A Reminder to Talk to Your Audience
- It Pays to Have a Marketer Who Codes
- Should You Hire a Freelancer or a Consultant?
- How to Find Consulting Clients
- The First Question to Ask Trial Users
- How to Take Customers from Competitors with Alternative SEO Pages
- How to Find Quick Wins in A/B Testing
- Forget Calls-to-Action, Focus on Obvious Next Steps
- Designers Who Don't Talk Like Designers Get Hired
- Stop Asking Me to "Sign Up"
- Usability Testing is Easier Than You Think